It's brilliant to have a writer with such attention to detail and follow-through! Looking forward to working with you again.
Amanda Hackwith, editor, FreelanceSwitch.com

Looking for the Right Words?

You've come to the right place. I write clear and creative copy for non-profit organizations, mid-sized progressive businesses, and cultural institutions. I also write freelance articles for online publications.

Why hire me? I like to write. I'm experienced. I understand the Web (and play nicely with web designers and developers). My services ↓

Be Happy

Content you'll love from
a copywriter you'll
love working with.

A Little More About Me

My philosophy? We stripped the personality out of web content to make it more "readable". That wasn't the best move. Web copy can be unique, exciting, and engaging, and still be easy to read. That's where I come in.

I'm experienced. For the past 10 years I’ve worked in communications both as a freelance copywriter and as a fulltime employee in graphic design and web marketing teams.

I understand the Web. I've worked with web designers and developers, web metrics tools, web usability testing products, and a range of content management systems.

I'm trained. I've studied web design and communications with the University of British Columbia, Emily Carr University, Usability Interface Engineering , and the Nielsen Norman Group. I also have a science degree.

I'm always learning. The Web is always changing, that's why it's so exciting. Recently I've become interested in how groups like universities and museums use the Web to share research.

Things I Know

  • Web & print copywriting
  • Web usability & analytics
  • Information architecture
  • Content management
  • HTML & CSS
  • WordPress
  • W3C standards

Services

Copywriting

The key is clarity. That starts with understanding what your audience needs before moving on to create just the right content for them. We'll also discuss how to get the most from your project, including thinking about longevity, multiple uses, and how to measure success. I write:

  • Case studies and research profiles
  • Reports and newsletters
  • Internal communications
  • Research summaries
  • Feature articles

Web Content Writing & Consulting

It's all about interactivity. I'll write easy-to-read, user-friendly content for your website that informs visitors and encourages interaction. If needed I'll advise on information architecture and analytics so your content does what it's supposed to. I provide:

  • Copywriting for the Web
  • Homepage content
  • Email newsletter content
  • Usability reviews
  • Online production

Portfolio

ALovingSpoonful.org

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  • Web content review
  • SEO analysis
  • Site content report

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FreelanceSwitch.com

Case Study
  • Article research
  • Web copywriting
  • Web production

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Vanaqua.org

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  • Archival research
  • Web and print copywriting
  • Internal communications

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IBM & Crystal Decisions

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  • Brochure copywriting
  • Liaising with graphic design
  • Completion in only 3 days

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Crystal Decisions

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  • Case study research
  • Phone interviews
  • Copywriting

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Business Objects

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  • Case study research
  • Phone interviews
  • Copywriting

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Business Objects & CBCF

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  • Case study research
  • Phone interviews
  • Copywriting

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WorkAwesome.com

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  • Article research
  • Web copywriting
  • Web production

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FreelanceSwitch.com

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  • Article research
  • Web copywriting
  • Web production

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Contact Me

I'm based in Vancouver but work online with clients virtually anywhere. Do you have a question? Are you interested in hiring me? Please tell me more about your project including goals, timeline, and budget. Just fill in the form below to send me a message. Thank you!