Janet Martin -- Copywriter & Web Content Consultant

Clear Content That Gets Results

If your organization needs content that gets your message across with clarity, and gets results, you've come to the right place.

I help research institutes, not-for-profit organizations, and progressive businesses to communicate in creative and accessible ways. I write about science, health, education, and technology. Read on to learn about copywriting and web content services and how I can help.

Why Hire Me?

You'll find I take as much care with my clients as I do with my projects, so you always get professional content from one easy-to-work-with source.

Ready to start or need more information? Get in touch

My Background

I've worked in communications for 10 years, with five spent in the Web industry. My training includes courses on web usability, interface design, and web analytics from the Neilsen Norman Group, as well as additional training in writing for the web, search engine optimization, and web marketing.

Whatever your communications needs, from instructional to promotional content, I'm ready to help.

Skills & Experience

Web usability and analytics
HTML and CSS
Wordpress and Drupal
Research and analysis
End-user documentation

Services

Copywriting

The key is clarity. That starts with understanding what your audience needs before moving on to create just the right content for them. At the start of our project, I'll ask for as much background information as possible or do my own research. Together we'll determine the best voice for your project. We'll also discuss how to get the most from your project, including thinking about longevity, multiple uses, and how to measure success.

Web Content Writing & Consulting

It's all about interactivity. With 5+ years in the web world, you'll find me writing easy-to-read, user-friendly content for your website that informs site visitors and encourages them to interact. If needed, I'll advise on information architecture and analytics so your content does what it's supposed to. I can code and work with a range of PHP- and ASP-based content management systems like Wordpress, Drupal, and Teamsite.